If I Were Marvel Editor in Chief

I’ve made no secret I am not a fan of Joe Quesada as Marvel Editor in Chief, and neither has many of other Marvel fans out there (not that Marvel cares what any of them think). He’s done far too many things that, while may sell comics, has severely dropped their quality. Things up at Marvel don't seem to be all happy go lucky, filled with ego and either too much leniency for writers or tying their hands too much. When you hear tidbits from those who work there, it isn’t all the fun and games you think it would be. In reflecting on this I have decided to pose a question to myself: what changes would I make if I were Marvel’s Editor in Chief. Below is a list of the changes if I hypothetically got the job.


Arc length is no longer decided by a TPB
This is a major problem I have with Marvel right now. Arc lengths are determined by being put into a TPB, normally six issues and this sells the story and reader short. If an arc only needs to be four issues, do it in four and don't draw the story out. If it needs to be eight, don't cut it short and deprive the reader of what the story was supposed to be. Too often arcs feel rushed or drawn out because of this. The TPB is the one whose length (and subsequently price) should be adjusted to fit the story, not the other way around.


Asterisks are OK
Joe Q got rid of these citing writers should explain what happened in the past in the story, feeling it is a bit of a cop out. Personally I think it’s so they don't have to point to a story that’s been retconned but I digress. Honestly putting the asterisk in keeps the story moving so a writer doesn’t have to waste precious space on referring to the past. Using the asterisk speeds the story up and avoids lengthy retellings.


Smoking is back
Smoking was banned because it was seen as a bad influence to kids. Somehow, all the sex, violence, death and other stuff that is far worse than smoking is ok to have on a regular basis. But a few characters having a smoke? Don’t even think of it. They add an element to the characters and I guarantee you kids never smoked because Wolverine had a cigar. I know it had no affect on me.


Vivid colors return
Far too often comics look drab and dark. Some are supposed to be dark and I am fine with that, but not all comics are a good fit for the noir style. Moon Knight? Yes. Iron Man? No. Too often the Marvel world seems blah from poor coloring. Reading series like Legacy of Doom the story was brought to life by bright, vibrant colors, and it needs to happen again. Look, if people were that into dark, we’d have never switched from black and white film to color. There is a reason TV companies promote how vibrant the colors of their TV are, bright colors are eye catching and are visual stimulating. It should be no different with comics.


Epic and shock factor aren’t a priority of a story
I truly think this has taken over. It’s like every arc there has to be some death defying, world changing occurrence that changes the character(s) life. It’s ridiculous. So many writers try to tell the grand story they lose sight that they aren’t writing a good story. Give me a well written, entertaining non-epic arc over one that is lots of filler but ends with a bang. I don’t pay $3.99 an issue just to have it be filler that leads up to something better. I’m all for a twist or meaningful ending, but it shouldn’t be the point of the arc. If the lead up story isn’t any good or it’s boring, the ending doesn’t really matter.


Listen to the fans
You know, the people that support Marvel by purchasing their product? Too many times has Marvel blown them off because the editors and writers think what they do is good. The Crossing? One More Day? Avengers Disassembled? All horrid in terms of story or their implications but the editors loved what happened. Did it matter to them the fans hated these stories? Nope. Marvel patted themselves on the back for a job well done because they liked them, ignoring the vitriol spewed by the fans.


Get rid of specific dates
I’m sorry, but Wolverine Origins has done nothing but damage the character. Setting a specific date has proven to be a no-no in comics for decades. Wolverine is a great example of this because now we know exactly how old he is, and when he gets to be too old, boom- retcon. All is does is create trouble and spawn an eventual fix, re-boot, retcon or some other method of undoing the date. It’s always been stated Captain America was frozen for an unspecified amount of time after World War II, and despite that working so well some writers don't want to follow that. Specific dates are truly nothing but trouble.